Once the beta version is complete we can launch the standalone product for people to download. As word spreads clients will be introduced to the system not only for trade agreements and cross selling but for its business functionality. Whilst initial inroads are geared towards the travel industry Sienna will branch out to other industries, fashion, wholesale foods, Chinese exports, precious metals even oil. It’s all about connecting the databases, which has only recently been possible as more companies are now ordering their databases in the correct way for an API interface to translate the data.

When we brand the product Sienna by Virgin is a matter for consideration, the Virgin association will make more people trust the system, but it will take some time for the beta version to be fully tested and stable. 

As soon as it is stable a public use version can be giving licence free to computer manufacturers like Dell to include the software with their new computers an excellent form of free distribution and product awareness. 

As the software becomes more popular we can start to charge for licences, support and upgrades available much like Outlook Express comes free with Windows, but to use Word you need to buy Office.  This will be a lucrative source of residual income. 

All this time Sienna will be gaining inventory in many forms of business and in many cases like Gucci, Jimmy Choo are resold at trade prices by Net A Porter we will be able to offer trade prices to the public.  With Virgin consisting of 300 or so companies, adapting the software to big business will dramatically increase stock levels and internet shop fronts. 

Putting it all together and including e-mail we aim to be the preferred browser for e-mail and daily life, running your finance, improving your business and organizing your social life.  And so I present Sienna and provide a marketing plan to turn her into Face Book for business. 

After Sienna becomes successful I intent to give the vast majority of my profit to good causes and I will encourage you to do the same. Such selfless acts will boost Sienna’s & Virgins brand love crating a big link in the chain in gaining significant market share in connectivity of the worlds databases.

I have chosen to present this proposal to Virgin as opposed to Microsoft, Google or Expedia for personal ambition reasons and for purpose, this software’s prolific earning potential is from sales not licensing. As important is Virgin Money, Virgin Atlantic and Virgin Holidays will be extremely beneficial to its cause.